On behalf of Motorsport Showcase Events LLC, we thank you for taking the time to read what we are all about. If you have ever picked up a car magazine, cruise the boulevard, or consider yourself a Lowrider enthusiast, most likely we have crossed paths in what is now the Lowrider Industry. With over four decades of Lowrider Event production and co-producing some of the nation's most iconic Lowrider events, our Motorsport Showcase Team and I would also like to thank you for your indulgence and for welcoming us into your world of Lowriding. Our credentials include planning, designing, and executing events nationwide, creating lasting, memorable experiences for young and old alike.

Historically, lowriding connected many neighborhoods and cities, sharing a common thread: the love of family, culture, and traditions that carried us from the humble days of our beginnings to today’s street masterpieces, boulevard beauties, and high-end specialty builds far exceeding a body by Fisher stamp.

This year, in a coordinated effort with people who share the same values and goals, we will celebrate the artistry, unity, and progressive enrichment of one of the nation’s fastest-growing phenomena today, with roots dating back to the 1940s. Our sights are focused more than ever before on providing a true Supershow experience and delivering the level of value you have come to expect from us.

The 2026 Lowrider “Throwback Tour” series will hit key regions throughout the United States and will continue to add events that fit our schedule and share our values and standards.

To clarify, we are no longer affiliated with Lowrider Magazine and its new owners. Four decades and under four different managements with LRM was an experience of a lifetime. But now it is time to create new challenges and choices. I look at it as closing a chapter on good terms this year, having been responsible for helping produce one of the largest and most admired Supershows in LRM’s 48-year history.

As for reintroducing Go-Lo Entertainment to our shows, the pioneering staff of Go-Lo — Danny Ochoa, Eddie Zamarron, and myself — are still here. The longtime Lowrider Rule Book, which is now in its 35th edition, has been authored by us all these years, and to continue to protect it, we have acquired copyrights so it can continue to stay in the hands that carved out the many editions revised to meet the current trends.

Thanks to the collaborative efforts of Motorsport Showcase Events, Artemis Promotions, Lowrider Events, Impalas Magazine, and J.M Best of Show Magazine, we are pulling together our vast experience with over one hundred and Fifty Years of cumulative knowledge in event production for The Lowrider movement. The Lowrider Throwback Tour stops will lead to the Las Vegas Convention Center on September 19th, as we proudly present the 2026 Las Vegas Lowrider Supershow. The quarter million square feet of show floor will feature the best-of-the-best Lowriders in the world, with a Supershow Showcase Lane of Title contenders and World Champions all under one roof!

We invite you to register early and secure your place before the 2026 Las Vegas Supershow sells out.
All guests, exhibitors, and vendors arriving for the weekend-long Lowrider experience are encouraged to stay at the Westgate Resort Hotel, located right next door and within walking distance of the Las Vegas Convention Center.

Please visit www.goloentertainment.com and click the links for Las Vegas or any of our Throwback Tour destinations across the country for exhibitor, attendee, vendor, and hotel information. We sincerely appreciate your continued support and look forward to making new memories!

We encourage you to review the attached Sponsor opportunities for this year’s Ten City Tour. You will note the variety of packages listed are of great value exposing your branding and merchandise to your core audience. This includes a moving driving billboard across America highlighting your brand.

Thank you,
Richard Ochoa
Motorsports Showcase Events, LLC.
Ph. 480-215-1398